Makkah – 21 July: Umm Al Qura for Development and Construction Company, the owner, developer, and operator of Masar Destination, hosted the Children with Disability Association (CWDA) for a special community event at Niyyah Restaurant. The initiative was aimed at strengthening its commitment to social responsibility through programs that blend knowledge, entertainment, and human values.

The event formed part of the “Following in the Footsteps of the Beloved Prophet – peace be upon him” program. The interactive initiative introduces children to key milestones in the Prophet’s biography through field visits to prominent historical sites, concluding at Niyyah Restaurant. There, children explored foods inspired by the Prophetic tradition and learned about the Prophet’s guidance on nutrition through interactive activities designed to deepen their connection to Islamic heritage.

The event featured recreational activities specially designed for children, including face painting and balloon twisting, alongside a hospitality experience provided by Niyyah Restaurant. These activities sparked joy and encouraged active engagement among the children, creating a memorable and enriching experience for the children and their families.

This initiative reflects Umm Al Qura for Development and Construction’s commitment to community impact. It also positions Masar Destination as an integrated urban destination that not only offers distinctive hospitality and leisure experiences but also promotes the values of community partnership through meaningful initiatives focused on enhancing quality of life, in line with the objectives of Saudi Vision 2030.